Pioneers in the later life lending market, Key Group is on a mission to be the UK’s leading retirement finance expert, focused on helping people finance a better retirement. The Group is proud to have helped over-55s release more than £5 billion worth of equity from their properties during its almost 25-years of operation.

Evolving to meet the needs of the over-50s market, brands within Key Group include the UK’s leading equity release adviser (Key), innovative later life lender (more2life) and leading later life service provider (AIR Group).

Key Group is determined to help grow the later life lending market through helping to develop advice standards, supporting the growing number of advisers and launching innovative retirement lending products.