Winner of

Financial Blog of the Year

After the first phase of scoring, there wasn’t much in it with three out of the five blogs originally shortlisted each still in with a chance of lifting the spoils. Once the judges convened for their first-to-face meeting, a consensus emerged with the LottyEarns blog emerging triumphant. ‘This is exactly what a blog should be - a warm, personal, engaging and profound experience supported by authoritative and informed analysis,’ one judge commented. ‘I’m really impressed with the honesty and personality in this blog. It’s a genuinely interesting read and I imagine readers would find the blogposts both useful and relatable; Lotty definitely knows her audience,’ a second judge added. ‘Lotty’s journey’s been an interesting one. I like the fact her suggestions are woven into her personal experiences,’ a third judge commented.