After the first phase of scoring, there wasn’t much in it with three out of the five blogs originally shortlisted each still in with a chance of lifting the spoils. Once the judges convened for their first-to-face meeting, a consensus emerged with the LottyEarns blog emerging triumphant. ‘This is exactly what a blog should be - a warm, personal, engaging and profound experience supported by authoritative and informed analysis,’ one judge commented. ‘I’m really impressed with the honesty and personality in this blog. It’s a genuinely interesting read and I imagine readers would find the blogposts both useful and relatable; Lotty definitely knows her audience,’ a second judge added. ‘Lotty’s journey’s been an interesting one. I like the fact her suggestions are woven into her personal experiences,’ a third judge commented.