Thought Leadership Media Campaign
The team from AJ Bell collect the award from Elizabeth Anderson, Journalist, ESA Media, and Awards host Lucy Porter.
WINNER:
AJ Bell for AJ Bell Money Matters
Following a journalist vote, this year’s Thought Leadership Award goes to AJ Bell for their Money Matters campaign.
Through biweekly podcasts and articles supported by dedicated social media channels and events, the Money Matters campaign provided actionable steps for women to overcome barriers, and feel good investing.
Judges were keen to recognise the impressive reach of the campaign, remarking upon the variety of platforms used to influence and inform public policy. The team has clearly gathered a following of listeners from the podcast and tapped into an important issue, remarked one judge.
Shortlist
Aberdeen for 'The Savings Ladder'
AJ Bell for 'AJ Bell Money Matters'
Canada Life for 'Life100+'
People's Pension with Lansons for 'Pension Transfers'
PLSA/ABI with Third City for 'Pay Your Pension Some Attention'
Scottish Widows with Teamspirit and Frontier Economics for 'Repackaging the Gender Pensions Gap'
Skipton Group with Oxford Economics for 'Skipton Group Home Affordability Index'
Yorkshire Building Society for 'Helping First Homes Happen'